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Will Keenan

Endemol BEYOND


Will Keenan was named President of Endemol Beyond USA, the digital division of Endemol Shine North America, in November 2013.

Keenan oversees Endemol Beyond USA’s premium channel networks, whose content is available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. The premium channel network has quickly established itself, becoming one of the top 10 most-nominated digital networks at the 2014 Streamy Awards with seven total nominations, the most of any debut digital network, and most recently, receiving eight 2015 AVA Digital Awards for its original content.

Since joining Endemol Beyond USA, Keenan and his team have partnered with superstars Pitbull and Michelle Phan, Vine queen Brittany Furlan, YouTube’s musical prince MattyB, outlandish comedian Andy Milonakis and Emmy Award-winner Drea de Matteo.

In May 2014, Keenan led Endemol Beyond USA’s launch of comedy vertical, beyondCOMEDY, with its first original series “SHFTY” (“Super Happy Fun Time, Yay!”), featuring a rotating cast of top Vine stars. Currently, Keenan and his are focusing on their lifestyle vertical launch with Michelle Phan, as well as the continuing development of comedy, music, original, lifestyle, and reality shows, as well as key talent signings, strategic partnerships, licensing and syndication of original content. 

Keenan's career in digital began in September 2011 when he joined Maker Studios as Vice President of Vertical Development/Network programming. Within two years, he had signed, launched and/or partnered with some of YouTube’s top channels (BadLipReading, BaracksDubs, HenriLeChatNoir) and led Maker in “traditional celebrity” channel partnerships (Kevin Smith’s “SeeSmod”, Adrian Grenier’s “WreckroomRecords”, Margaret Cho’s “In Transition”). Keenan developed, launched and provided vertical optimization for five networks for Maker Studios and also established Maker's social presence by leading the company's initial network-wide social strategy.

Prior to Keenan’s executive roles at Endemol Beyond USA and Maker, he is credited for his leading roles in Love God, the first digital feature transferred to 35mm to screen at the Sundance Film Festival, as well as the star of the sci-fi musical The Ghastly Love Of Johnny X, one of the last features to be filmed on Kodak’s 35mm black-and-white Plus-X film stock. Keenan has been involved with more than 45 independent film productions, both in front of and behind the camera, taking on the roles of star, producer, director, writer, financier and stuntman. 

He currently resides in Los Angeles with his wife Stefanie and their 5 rescued cats.